Julie Guest Direct Response Copywriter, Marketing Strategist, Best Selling Author

mailing lists

Looking For Value In All The Wrong Places ...

If I was to conduct a straw poll of 100 different businesses and asked them just this one simple question: “What’s the one thing you have that’s of MOST value in your business?, what do you think the responses would likely be? Here’s what I think they’d be:

“Well, DUH – its in our super-fandangled-whiz-bang new product we’ve just released”

“It’s in our amazing customer service – our customers love us and refer us like crazy”

“it’s our incredible service”

“Our single biggest assest is that we have THE best storefront location in the city”

“My staff is my single biggest asset”

“Its our amazing technology”

The list goes on and on…you get the idea.

But here’s the thing. ALL of them would be wrong.

Unless, of course they made this one simple statement: ”It’s in our customer list – we’ve got full customer information for ALL our customers – name, address, mailing address, physical address, phone numbers, buying history, referral history …”

Most business owners mistakenly place high value on the physical or service aspects of their business – their location, factory, equipment, products or services. But all that is just “stuff”. Its easily replaced and easily duplicated.

The real value in your business is with your customers.

If you have a great customer list, then you, quite literally have at your fingertips the ability to create your own income on demand. Releasing a new product? Zaap! Send an email to your list with a great offer before you go to bed at night and cha-ching – you’re got money in your account when you wake up. Found a great product that your customers could really benefit from? Send an offer to your list and earn a commission off the sales.

If you’re not zealously collecting the names and contact details of not just your customers, but all your prospects too (especially your prospects) – you’re letting a HUGE amount of money slip through your fingers.

Stop the hemorrhaging and make this your number one priority starting today…

PS if you haven’t ordered yourself a FREE copy of my audio CD: 10 Secret strategies to get more clients, make more money, turn customers into raving fans and give more back in the new economy – you’re nuts. It’s a $97 value, yours FREE! Just visit my website at www.TheClientStampede.com and use promo code GetYerSpursOn at checkout.

7 Tips To Writing Emails That Won’t Get Deleted

Most people scan their inbox with their finger hovering over the delete button.  Here are 7 easy tips to ensure your email actually gets read.

  1. Start with a compelling, curiosity arousing Subject Line Your subject line is THE most important part of your whole email.  Keep it short – I always recommend about 7-10 words max, try and include a benefit or arouse curiosity: e.g.  The One Simple Sales Mistake That’s Costing You Thousands Double your income? Use this marketing secret 3 Secret Tips To Recession Proof Your Business
  2. Personalize the email Most people write mass emails like, well mass emails – not personal communications written to an individual.  One of the biggest turn offs when opening an email is getting a broadcast message.  When writing your email – even if it is being sent to thousands, make sure it sounds like a friendly conversation you’d have with them over a cup of coffee.
  3. Avoid delete worthy words like “passion”, “thrilling”, “state of the art”, “leading edge”.  These words have been used to death and have become completely meaningless
  4. Make your email a compelling read.  I often get asked how long an email should be.  Simply it should be as long as it needs to tell your story or get your message out.  Anyone who tells you the shorter the better clearly doesn’t understand the power of good copy.   If someone is reading a good email, just like a good book they’ll be devouring every word and won’t be able to put it down.  The old sales adage “the more you tell the more you sell” is so true – but it’s gotta be interesting to read.
  5. Keep it simple.  Forget slick email templates and fancy headers.  Hands down the emails that pull the best response are the ones that look just like they’re composed as a personal email – from you to me.  Plain black font (no multi colors).  And don’t add more than one attachment.
  6. Talk about benefits not features.  A feature is our lamp contains 6 different dim settings.  The benefit is this: you won’t strain your eyes from harsh light enabling you to read for longer periods of time.
  7. Always include clear instructions for a call to action.  The simpler the better e.g. just click here to have our widget rush mailed to you, or call my personal cellphone directly and … etc.

 

How To Use A Stealth Social Media Tool To Spy On Your Mailing List Subscribers

I recently stumbled across a fantastic tool that I want to share with you that answers that multi-million dollar question - how can I leverage social media to grow my business? (actually it's one of the top 3 questions I get asked by my clients all the time). The impact this one little tool could have on your business is monumental.  Are you ready for it?

The tool is called Flowtown and here's why it's incredible:

On Flowtown you upload an email or your entire email list.  FT  then trots off to all the major social networks and finds those people for you.  You'll be able to see WHO those people are and exactly what they're talking about.

That in itself is of huge value to your business.  But FT does a lot more than that.

(drum roll please)...

FT will then spider your lists to show you who your major influencers are, which of those people have others following them and how many followers they have.

Wow.  Imagine if you knew the top 5% of the most influential people on your list.  How would you treat them differently?  What kinds of relationships could you start up if you contacted them directly?

FT also enables you to hook a little script onto your opt-in forms, so when people opt in to hear from you - you'll be notified immediately when people of influence have joined your list.

The impact this one little tool could have on your business is monumental.  Just think about your mailing list for a second.  How much do you really know about the people on it?

If your mailing list is a bit, ahem, neglected - if you're missing major chunks of information about your prospects or customers, then not only can FT fill in the gaps, but you can know more about the people on it than you ever imagined.  And, almost in the blink of an eye you can know who the most valuable people are on it.

What takes most businesses years to figure out (if they ever actually do), you can know immediately.

So then you can treat these major influencers very very differently.  You can create special offers just for them - do whatever it takes to turn them into raving fans of your business, reach out to them for JV opportunities, ask them to become trusted advisers in your business and get their feedback on new products or services you're about to launch...  the possibilities are endless!